Hirepool needed to asset their authority in construction hire.
Hirepool are the market leaders in construction hire with 70+ locations.
But their smaller competitor Kennards, was making huge gains thanks to their 200+ locations across Australia. Their Australian sized marketing budget was outgunning Hirepool’s.
Hirepool needed a brand platform that could assert their position in the market, and build brand-love and loyalty in customers.
The Hirepool Mens Choir roared through the airwaves across building sites and utes across the country.
With a healthy dose of toilet humor.